Quality Web Content
There’s one primary reason people use search engines and browse websites, and that is to search for information. People desire information everyday, and want if delivered in a fast and reliable fashion. Whether to entertain, entice or educate, superior content is a must in every frequently visited website, especially if search engine optimization is part of the website’s overarching marketing strategy.
Professional Web Design
Bells and whistles may seem nice in concept, but they rarely add much value to an effectively constructed and sensible web design. Typically, the websites best at effectively converting site visitors into buying customers, maintain an attractive layout, but keep it clean and simple. Google is an excellent example of such a site. Actually, users found Google’s initial design over simplified during the initial testing phases. Thus in order to keep a simple interface, but prevent the appearance of site constructed without much thought, Google added the ‘I’m Feeling Lucky’ button underneath the search box.